Social media is shaping how we live and do business today.
Social media has the power to change lives and businesses beyond recognition.
It can launch products to stratospheric success in brand new ways and
give immediate access to millions of customers,
literally delivering messages into their pockets.
We learn of good news, sports results, births, birthdays,
our friends trips, weddings, first school days, latest dance moves and
cookouts, all in the blink of an eye or the scroll of our thumb.
And social media is what frames our reactions.
It's the construct we use to connect to others and to tell our stories.
Social media is a perfect medium for getting your story out there and for
connecting with people.
That's true for your personal story, but
social media also offers a platform for businesses to connect to customers and
potential customers, which has opened a whole new world for marketing.
With social media, marketers can become part of the conversation and
when done well, social media marketing can help businesses launch products,
generate sales and provide excellent customer service.
Good social media marketing involves making authentic connections and
providing value through content and interaction.
It's a bit of a mix between art and science, and
this program will provide you with all the skills and tools you need to do it well.
Whether you are looking to start a career in social media marketing,
whether you work for a Fortune 500 company, a tiny little mom-and-pop shop,
or are simply interested in marketing your own brand and story on social media,
then this is the course for you.
You don't need any experience to get started.
We'll start from the very beginning.
- Учитель: Віра Марина Борисівна